What Is ‘Connection Marketing’?

March 7, 2017

Expand With Affiliation Marketing

What you can do now to advance in the new economy…

If this has bent your absorption it’s because we’re discussing Affiliation Marketing.

What is Affiliation Marketing?

In this article, I’ll go into an overview of what Affiliation Business is, and what you can do NOW to advance in these new bread-and-butter times.

Connection Marketing: What is it?


My analogue of ‘marketing’ is the advice amid a business and a consumer. A ‘consumer’ is a abeyant customer; aswell apperceive as a prospect. Any blazon of advice amid the business and the customer – whether it be through a video, through an ad, through a advertisement – is what I accede ‘marketing’.


‘Connection’ agency that the exchanges that yield place, amid business and consumer, do so in a affable and accommodating manner. The alternation is from one getting to another; NOT from a association aggravating to jam something down your throat.

A quick aback story

The automated abridgement brought us the television. The T.V. acclimatized us to bazaar our articles and casework to the masses. In adjustment to ability the accepted population, companies bare to actualize boilerplate articles and services.

This is in the acceptable business sense. It’s the acceptable way of accomplishing things.

Back then, we acclimated to buy things that we NEEDED. As continued as a aggregation created a artefact that abounding a NEED, they’d be able to acquaint it – commonly – and accomplish money. But what happened is they started authoritative banal and approved articles so they could acquaint as abounding as accessible to the masses.

The internet has afflicted everything. It has fabricated it accessible to ability the a lot of altered groups of people. The accumulation bazaar has been attenuated – we no best buy what we NEED, we buy what we WANT. And that agency that businesses can now advance by creating altered products, to altered segments of the population. This is area affiliation business comes in.

Since humans buy what they WANT (they already accept aggregate they NEED), we should ask ourselves what that is. We don’t charge to actualize something cool banal and uniform, and we don’t accept to anguish about affairs a bazillion units to boilerplate people. All of a abrupt you can accomplish alcove products; actual altered products, to alcove crowds.

Quick Recap:

For the accomplished 100 years here’s how I’ve apparent the advance of a artefact or account – the ‘marketing’. For the accomplished 100 years, it’s been:

Annoying: You anytime watch a T.V. show, and every bartering abeyance you see runs the aforementioned ad? Whether it be for Pizza Pops or Cadillac cars, they are actual annoying and repetitive.

Repetitive: They achievement it burns into your brain, so that if you see it, you feel accountable to acquirement it.

Interruptive: If you’re searching for advice you appointment a blog. Within the aboriginal additional you’re bombarded by pop-ups, allurement for your e-mail abode so they can forward you something great. Don’t get me amiss I’m all for that, but accord me a adventitious to apprehend the headline!

Exaggerative: The best archetype I can use for this is if you go to a fast aliment restaurant. How acceptable does that burger attending if it’s up on the billboard, or on posters? Of advance if you get it, it looks NOTHING like advertised…

Here’s how I see the next 100 years of advance for a artefact or account – or the next 100 years of ‘marketing’:

Relevant: Because we’re affairs altered articles to altered people, all of a abrupt we don’t accept to acquaint our getting actually everywhere. Alone those humans who accept apparent an absorption or may accept looked at something like this in the past, will see our ads or marketing, accordingly authoritative it accordant to them.

Subtle: Brainstorm if you’re anyone who loves books, but everywhere you attending you see ads for sneakers… That not actual subtle, and you’d apprehension that appropriate abroad back it’s not actual ambrosial to you.

Anticipated: This is abnormally accurate if it comes to e-mail correspondence. A lot of companies now aggregate e-mails (which is understandable). The botheration is that you get the aforementioned 6 e-mails a day, absolute advance notices, sales, and early-bird specials whether you wish them or not. Because these letters are not anticipated, it is the MAJOR agency that makes a getting adjudge to ‘opt-out’. In the future, these advancing letters (also getting relevant) will see abundant bigger accessible rates. Also, a getting alone gets the advice they accede to receive.

Honest: This may complete trivial, but a actual important archetype is appraisement an account at 49.99$. “Who are you kidding?” “Call it like it is!” You’ll never see two humans at a affair with the afterward exchange: “Nice shoes… how abundant did you pay?” “I paid 49.99$” Your business bulletin should be from one getting to another.

The acceptable account is that it’s all searching up from here! Taking a attending at the accomplished 100 years and the next 100 years, you can see that it’s searching good.

The apple is a altered place… Humans wish to connect.

That means:

NO MORE bureaucracy

NO MORE antic policies

NO MORE corruption from acquisitive corporations

Decisions based on ROI are the agency of old – No added acquisitive fat-cats, cutting suits, bubbler scotch and smoker big cigars authoritative decisions based on how abundant money they can clasp from people.

Connection Business encourages bigger values; such as bluntness and integrity.

We don’t accept to architect banal articles to serve boilerplate people, nor should we baby to a accepted accessible anymore.


I absolutely accept that we can be acknowledged if we chase this etiquette.

Transitioning to Affiliation Marketing

You’re apparently wondering: “How can I accomplish the alteration to affiliation marketing?… Will it work?”

Well, a lot of aspects of affiliation business are actual agnate to those of acceptable marketing…

You still accept things like an online abundance or website, you still use landing pages to aggregate e-mails, you still action articles and services, and of course, you’re still authoritative a profit!

You’re still in business; you still accommodate amount for humans and for that you get paid handsomely.

It’s the METHOD by which you backpack yourself that’s different.

It’s the look, the feel, the blueprint of the online store… It’s the look, the feel, the action of the landing page… It’s what you do with those e-mails… It’s the artefact or the account that you’re alms that’s different.

The 3 Pillars to Affiliation Marketing

CABBIT – An aspect of your alms is arresting and account talking about.

If you were active down a country alley and saw a cow in the field, you apparently wouldn’t attending twice. But brainstorm it was a PURPLE cow! (referencing Seth Godin’s absurd book blue-blooded Amethyst Cow)

You’d a lot of acceptable stop, yield pictures, upload them to amusing media, and alarm your accompany and ancestors to explain what you saw. That’s because a amethyst cow is arresting and account talking about. Whether your artefact already has a Cabbit, or whether it needs one, it’s something you wish to lead-off with. What absolutely separates you from your competition?

CONNECTION – Opening the access of advice with your affairs – creating a two-way dialogue.

This pertains to the e-mail sequences mostly. Rather than bombarding humans with unrelated, hasty messages, you’re creating an accessible chat with consumers. Brainstorm that you wish to upgrade, update, or actualize a new product. Now brainstorm getting able to ask your admirers what they like/dislike about the accepted version. No added guesswork! Plus, a getting ability be added absorbed to acquirement your new artefact alive they had a say in its creation. Powerful, and not to be taken advantage of… It’s chargeless research!

CONTRIBUTION – With our newfound success, we’re able to abutment advantageous causes.

I accept we all accept a charge to accord – amidst others. We all wish to advice others. We wish to do abundant things together. What if you body addition into your admission price? What if you took a allocation of profits from every auction and donated it to a assertive charity. Some humans would like to do business with you alone because they’d be allowance others. You’re not JUST accomplishing it as a able artifice to acquaint added stuff, but you WANT to do it because you’re allowance others – and it’s acceptable KARMA.

I apprehend just may still accept a few questions…

How do I apperceive this absolutely works?

Let me ask you this:

Are you annoyed of the way you’re getting marketed to by added companies?

Are you annoyed of accepting extraneous and hasty e-mails from companies?

Are you annoyed of getting addled by fine-print and abstract claims?

These are acceptable methods of marketing.

If you’re fed up, affairs are that lots of others are too.

How do I apperceive if this is a acceptable investment?

The actuality of the amount is that acceptable business methods are alive beneath and beneath – companies acquisition themselves spending added commercial money than ever, to accept the aforementioned aftereffect they may accept had in the past.

On a circadian basis, we’re bombarded by 3000-7000 ads. We’ve developed so acclimatized to them, we tune them out. Large corporations again resort to ‘ramping it up’. “We’ll just be louder than ever!” (Just attending at how we now get ads in our inbox).

I accept it’s accessible to ability MORE, while spending LESS. The key is Affiliation Marketing.

What I’m suggesting is that we stop business to EVERYONE admitting repetitive, boilerplate business and we instead alpha CONNECTING to altered markets – alms absolutely arresting options.

I’m abiding there are abounding companies headed in this direction…

Let’s alpha utilizing this access as a agency of announcement ‘the animal affiliation agenda’.

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